NEW MARKETS ARE LIKE PERSONALITIES that you need to get to know.
When looking at a new market, there are so many factors that are important. Knowing what real consumer behaviours are like, how palates of market segments differ from each other, what style preferences are important, and how the market adopts new brands will be crucial for determining a strategy and having success in entering the market.
Espere works strategically and creatively to prepare and implement tailored solutions for each brand and case. The focus is to build long-term, well-functioning business relationships, proximity to the brand, localisation of the brand experience, and sustainable brand building.
Espere provides full support from the first idea to finding importers and long-term brand building in the new market.
Creating local ideas with proximity to the brand.
COLLECTIVE EFFORTS for COUNTY or regional brand building and establishement in a new market.
All images © Espere - Łukasz Grzybowski
When entering a market where the production region or country is underrepresented, a collective effort can function more efficiently both in terms of marketing and marketing costs.
Espere builds customised platforms, organises tastings, and creates campaigns and other actions for producers to more efficiently represent their region or country and reach out to importers and buyers.