We will ask the question “Why Poland?” - Why should we be interested in this market, right now? The speakers will go through economic and social opportunities for South African wine, looking at the general state of the economy, wine industry and how Polish people enjoy wine and food today. The campaign “Wina z RPA” will be introduced and explained, and we will look at how we, together, can create a stronger and sustainable brand for South African wines in Poland.
IDA KYMMER, CEO, Espere espere.co
Ida has a background in journalism and the creative industries, with branding and new markets as focus. She has worked in South Korea, Poland, Bosnia-Herzegovina, Germany, Japan and France. Before starting Espere in 2016, she ran a creative agency in Seoul, and has worked as creative consultant and business development consultant. She has an MA in Peace and Conflict Studies and is half way through an eMBA in Creative Leadership at Berlin School. With Espere, Ida is doing business development and brand building in new markets for her clients, focusing on the South Korean and Polish markets. Ida first came to Poland in 2015, and has since then developed strong ties with the F&B industry.
Ida Kymmer will introduce Wina z RPA, the campaign and the planned actions for Poland as well as giving an overview of the current wine industry in Poland.
ŁUKASZ GRZYBOWSKI, Professor of Economics, UCT & Director of MONSSA
Łukasz is native of Poland and has since his PhD been teaching at Universities in Germany, UK, Spain, France and South Africa. His research topics are network and digital economy, and he is also director for MONSSA, a research institute for digital transformation of Sub-Saharan Africa, looking at how digitalisation is transforming the economy and entrepreneurship in the region.
Łukasz will introduce the current state of the Polish economy, how it has been developing and where it might be going.
MAŁGOSZATA MINTA, Food journalist, consultant, blogger; book author.
Małgoszata writes on food trends and gastronomy for the leading Polish daily newspaper “Gazeta Wyborcza”, www.wyborcza.pl, and the “Kukbuk”, www.kukbuk.com.pl, food & lifestyle magazine. She is a founder and host of the first and biggest food blogosphere conference, Food Blogger Fest, that annually brings together hundreds of bloggers, industry specialists, chefs and marketing & PR specialists. She co-authored of the “Appetite for Poland”, an official publication for the Polish pavilion at Expo 2015 in Milan; and is the author of the book “Dzień dobry Śniadania z Malgosią Mintą”.
Małgoszata will, on video directly from Warsaw, introduce wine and food culture in Poland today.